As from this week the new next generation of so-called 4K
high-definition display technology, will now be officially known as
"Ultra High-Definition” or "Ultra HD,” the Consumer Electronics Industry
(CEA) has announced.
The CEA’s Board of Industry Leaders
unanimously voted earlier this week to officially brand "4K” devices
with the term "Ultra High-Definition” and related performance
attributes, to help consumers and retailers easily understand the new
HD is the next natural step forward in display technologies, offering
consumers an incredibly immersive viewing experience with outstanding
new levels of picture quality,” said Gary Shapiro, president and CEO, CEA.
"This new terminology and the recommended attributes will help
consumers navigate the marketplace to find the TV that best meets their
For more information jump over to the official CEA announcement and press release, detailing the new Ultra HD labels.