As from this week the new next generation of so-called 4K high-definition display technology, will now be officially known as "Ultra High-Definition” or "Ultra HD,” the Consumer Electronics Industry (CEA) has announced.

The CEA’s Board of Industry Leaders unanimously voted earlier this week to officially brand "4K”  devices with the term "Ultra High-Definition” and related performance attributes, to help consumers and retailers easily understand the new resolution.

"Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” said Gary Shapiro, president and CEO, CEA. "This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.”

For more information jump over to the  official CEA announcement and press release, detailing the new Ultra HD labels.

Source: CEA