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Google Search gives us a glimpse at how it adjusts its algorithm
Google offers some insight behind the infamously unknown inner workings of Search.
It’s extremely rare that Google gives us a look at what’s behind the
curtain over at Search. Given its secure grip over the platform, it’s
entirely justified why there’s so much skepticism regarding its tactics.
With nearly no explanation and sometimes little justification, Google
can entirely revolutionize the way Internet search retrieves your
results. It’s a major frustration for Web properties and eyebrow-lifting
concern for consumers.
Its Panda update
(versions one and two) were downright destructive and to a degree
ineffective. Google’s been continuing to crank out adjustments (500 in
the last year) and is (relatively) happy to keep us updated of this
progress – but algorithm insights are far and few between. Obviously
Google can’t reveal all of these secrets: SEO experts and spammers would
be all-too happy to exploit such information. And who could blame them?
Whether Websites admit it or not, we’re all scrambling to figure out
how to improve Page rank.
Given all this, we’re pleasantly surprised by some of the information Google’s revealing via its Inside Search blog.
It’s probably not going to help you hit the number one result spot on
Google Search, but the engineers are fairly frank about their updating
process. Sure, it’s full of self-promotion asserting Google’s devote to
its users, but we still appreciate even such a brief look inside what’s
such a secretive procedure.