The City of London has started rolling out and installing high tech
bins that are equipped with LCD screens to keep pedestrians up to date
on the news and travel services.
Called Renew Bins the project has been developed over the last couple
of years and is now looking to makes in mark in the 2012 Olympics which
will be hosted in London later this year. The Renew Bins are equipped
with two LCD screens and can be enabled to also act as mobile hotspots.
The company behind the project Renew is backed by private investment
from City workers and entrepreneurs. Each bin costs £30,000 to build and
install and are large enough to contain around a typical wheelie bin
volume in rubbish. Over the course of their 21-year contracts they will
cost Renew £500,000 each, says the Daily Mail newspaper. Robin Hepburn, a
senior member of the team at financial communications company Waughton
told the Mail Online:
"There are currently 25 units (that’s 50 screens) around The City
with a view to 75 more being installed between now and the Olympics.
Those supplying content so far include the London stock exchange and The
Economist. It would be nice to have a sponsor, like Barclays with the
Boris bikes, but it’s not critical. It’s taken at least five years to
get to this point and we’re delighted to finally get them out on the
What are your thoughts on the new LCD bins? Good or bad idea?
Source: DVICE : Mail Online