Main » 2013 » April » 29 » Microsoft Rebranding Plans Revealed For Bing, Skype, And Xbox (video)
Microsoft Rebranding Plans Revealed For Bing, Skype, And Xbox (video)
Windows Phone design studio general manager Albert Shum and Todd
Simmons, creative director at Wolff Olins, recently held a talk called
"re-imagining” Microsoft at the recent design day event in Norway,
explaining a little more about the latest Microsoft rebranding exercise.
Which goes into a little more depth about the Microsoft
rebranding changes the company has gone through over the last year.
Watch the video after the jump to learn more about the "re-imagining”
Microsoft project and see it in action.
"The talk is about the alignment of design and marketing, product
and brand harmoniously at a massive scale and not the least what this
means for Microsoft organizations culturally.”
The video also reveal that Microsoft has plans to do similar
makeovers with their Bing, Skype, Yammer, and Xbox products with early
rebrand concepts shown as well. When asked about influences the pair
"We thought about Nike,”-”When you experience the Nike brand in
whatever form you may experience it, there’s always a Nikeness right…you
can certainly see it without the logo.”