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Nielsen Survey Finds Smartphone Market is moving towards Android
There are two main operating systems on the smartphone market today with Android and iOS. The move towards Android has been happening for a while now even though the iPhone is still the most popular single smartphone on the market. Nielsen has released the latest figures from a survey it conducted in August on the mobile market.
According to the survey 43% of all smartphone owners are using an Android device.
The survey also found that buyers who purchased a new smartphone in the
last three months opted for Android 56% of the time. That metric shows
the market is moving towards Android according to Nielsen.
The survey found that 28% of all smartphone users are using the
iPhone and the same 28% bought a new iPhone in the last three months.
The smartphone market overall continues to grow as well with 43% of all
subscribers in the US having a smartphone.