Nintendo is all about fixing their reputation lately and getting people hyped about their games. Now, in what seems like a very effective way of reducing the cost of doing business, Nintendo is cutting out the middleman.(Your local games shops). How are they doing this? Well, Nintendo UK intends to be a fully stocked and happening online store, selling all kinds of games and consoles from its current product lines.
And yes, this will be completely different from Nintendo’s US online retail effort, which just redirects users to other retailers.
The UK site will ship to consumers straight from the company’s stock. It is just you and the company. No middle man. Aside from games and consoles across the Wii U, Wii, 3DS and DS product range, the UK store will deliver exclusives. Stuff like limited edition Nintendo 3DS consoles and bundles.
How about delivery cost? Well, you my friend will have free delivery. Orders over £200 will qualify for next day, and there is also a 12-month extended warranty for consoles. Frankly this all sounds too good to be true. I guess Nintendo really wants to win back fans bigtime since the Wii U is not doing so hot. Well, this is a step in the right direction. But they need to do much more.