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RIM Integrated Carrier Billing On BlackBerry App World Now With More Than 50 Carriers
RIM has announced that their integrated carrier billing in BlackBerry App World is now available with more than 50 mobile carrier, and they also said that the BlackBerry App world is now available in more than 170 countries and there are more than 100,000 applications available to download.
carrier billing enables a customer to purchase apps or digital goods on
their BlackBerry smartphone, and simply and conveniently have the
purchases put directly on their regular monthly bill from their carrier.
Integrated carrier billing is also integrated with the BlackBerry
Payment Service, which enables developers and content providers to offer
in-app purchases (such as additional levels in a game), as well as
supporting one-off and recurring (subscription-based) purchases, without
interrupting the customer’s app experience.
billing services have proven to drive significant value for the whole
mobile ecosystem, including carriers, developers, content providers, and
customers. Aggregated data indicates that customers’ propensity to
purchase apps on BlackBerry App World
increases when carrier billing is offered, with an average of 75% of
gross sales transacted through the carrier and average carrier revenues
derived from apps increased between 100%-300% after launch.