Barneys launched genes@co-op,
an interactive cafe featuring a 30-foot long digital banquet table. We
were asked to develop a concept for the table top that included a simple
ordering system and interactive experience. Working with Perceptive
Pixel's backend technology and hardware.
they developed the concept of a
"digital river" that flows across the table made up of twenty-eight
interactive touch screens. Treating the table both as one giant screen
and 28 individual screens, we created a display interface where users
can seamlessly order food, browse Barneys New York articles, products,
and videos, and dine—all on the same surface.
All the content displayed is repurposed from existing advertising,
photography and postings from The Window online blog, fully immersing
shoppers in the world of Barneys New York.
Touching an item pulls up a
content overlay and allows the user to interact with it further as well
as purchase products. Part of a larger rebranding for Barneys New York,
this project included an extensive design system for all of Barneys'
interactive design components, As part of the relaunch of their 8th floor
Co-op at the flagship store in New York