Ooyala has this week rolled out their new Ooyala Social feature to its videos enabling publishers to easily sell or rent their premium video on Facebook

The new HD-quality Social TV experience called Ooyala Social, now brings video sharing and and viewing to the worlds largest social networking site, Facebook. It allows Facebook users can pay with Facebook credits, PayPal, a credit card or even their mobile phone number, enabling them to rent subscribed  or purchased outright video content directly from Facebook.

Ooyala specialises in hosting videos for large corporate and media clients, such as the Telegraph Media Group, Martha Stewart Living, Omnimedia, Dell, General Mills, ESPN and TechCrunch. The new service now makes it easy to provide Facebook users with additional premium video a that can easily be purchased or rented.

Source: Ooyala :  Tech Crunch