The other day we heard that Apple intends to launch a new movie streaming service, which will be called iTunes Replay, and it looks like the service may be suffering from some of the earlier problems that Apple had getting their iTunes Match music service off the ground.
Match is scheduled to launch in September at the same time as Apple
launches iOS 5, it took Apple quite some time to come to agreement with
the record labels on the service and now it looks like the company is
having similar problems with the movie studios.
Apple has yet to sign cloud agreements for feature films with at
least four of the top six film studios, according to multiple film
industry sources who spoke to CNET. Apple has indeed pursued such
agreements, which CNET reported in May, but Apple’s negotiations could
drag on for months before the company acquires cloud rights from all six
film studios, the sources said. A launch is not imminent, the sources
So we can expect to see iTunes Replay launch in the near future, when
really depends on how long it takes Apple to come to agreement with the
movie studios, and we suspect it won’t launch at the same time as iOS 5
and iTunes Match.