Is Apple preparing to launch a new product? As the Apple Store has been taken offline and the ”We’re Updating the Store” message has appeared in its place. No new product launches have been announced which could indicate a reason why the Apple Store is currently offline.  But Gizmodo is taking a stab in the dark and suggesting that a it might be for the launch and arrival of Apple’s new 1080p Apple TV.

Place your bets now as to what might be new or differnet in the Apple Store once it re appears after the updating is complete. As more information becomes available and the store comes back online we will keep you updated.

**(Updated)  Unfortunately the downtime was nothing more than a server malfunction which Apple has now sorted.

Source: Gizmodo