We are expecting to see the first Windows 8 tablets
some time later this year, and now according to a recent report by
Digitimes, Windows 8 based tablets which run on Intel’s Clover Trail
hardware are expected to retail between $599 and $899. The report says that the tablets
may be priced this high as both Intel and Microsoft are unwilling to
drop their related hardware and software prices for the devices, which
would mean the manufacturers would have to charge these higher prices.
As
for Intel and Microsoft, the sources pointed out that Intel and
Microsoft are also struggling since if Microsoft drops its Windows 8 and
Intel drops its Clover Trail-W prices, although the strategy could help
raise Wintel-based tablet PC’s market share, it could also seriously
damage pricing in the PC market and bring down their gross margin performance. The
pricing of the devices would be more than that of Apple’s iPad, where
the base model starts at $499 and goes up to $829 for the top 64GB 3G
model. We have seen in the past when manufacturers have priced
their tablets higher than the iPad that they haven’t been able to
compete with the device, and if these Windows 8 tablets are also priced
higher than that of the iPad we suspect that Windows 8 tablets may face a
similar problem. |