British financial institution Barclays Bank has purchased 8,500 Apple iPads,
which cost them a hefty £3.3 million ($5.3 million USD). That works out
to an average price of $623 USD for each tablet. The bank will use its
new tablets for "improving the customer experience.”
We aren’t sure what the bank thought about Microsoft’s Surface tablet,
but since the tablets were not purchased until after the Microsoft
Surface had launched, we can only guess that Barclays looked at and
rejected the Surface in favor of the Apple iPad.
again it might have all come down to an app. The company plans on using
an app called Mortgage Brain that works only on the Apple iPad
and is owned by other major banks like Barclays Woolwich, RBS, Virgin
Money, Santander, Lloyds TSB and Nationwide. The app checks the market
for mortgage options. Whatever the case, they made the purchase.
Let’s hope the purchase ends up benefiting the customers.