Activision has today announced that their new Modern Warfare 3 has now broken all 5 day sales records for book, movies and video games, racking up an impressive $775 million in worldwide sales in just 5 days since launch.

The new figure beats last years record set at $650 million by their previous Call of Duty: Black Ops games title and the $550 million by Modern Warfare 2 set two years ago.

Activision explains:

"With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,”

Modern Warfare 3 has also broken records on Xbox Live with more than 3.3 million unique gamers played Call of Duty: Modern Warfare 3 in one day on November 8 up from 2.6 million unique gamers for Call of Duty: Black Ops.

Source: Activision